With any new storage facility, it’s important that you build your online presence early. It’s especially important if you’re already in the construction phase. There are many factors that affect search engine optimization (SEO) and online visibility. While you can’t guarantee first-page ranking, there are some factors you can consider to start your journey to the top of the search engine results.

Domain Age Matters

Google has an algorithm that determines a website’s worth. It matters whether the person is using a phone or a desktop, the keywords used, and their location. Google algorithms are designed to display the most relevant results to that particular user. One of the things Google cares about is website age. The longer a website has been in Google’s database or index, the more likely it’ll rank. Even if your storage facility is under construction, it’s important to have your domain up. The importance of having a website setup is so Google can begin its indexing.


Google definitely cares about your content. Google bots will look at your site’s images and texts. It’ll gather the website’s information to determine how useful the website may be to those conducting a search. While nobody but Google knows for sure how important “fresh” content is, there seems to be evidence that Google likes fresh content. There had been a few expert claims that Google favors consistently updated websites. Whether your storage facility is still under construction or already open, quarterly updates for both images and content can help keep things “fresh”.

Storage Facility: Business Listings

It’s best to have your storage facility listed on as many business listing sites as possible. With new construction, there are a variety of factors to take into account. The big one is that you will need an address. It really is best to use the physical address of the storage facility for all business listings. If you have new construction and don’t have an address yet, it is OK (and sometimes necessary) to wait to get your business listings setup until that address is available.

Once a physical address has been established, it’s important the business is listed on different business platforms. Some business listings, like Yelp, require the business already be open before setting up. While other listings only need the address of the business. Luckily, most listings are free. If you’ve like to learn how to set up a business listing, there are simple instructions online.

Whatever you do, make sure that you are consistent across all platforms. This means the business name, address, and phone number must be written the same.  1234 Valley St. is NOT the same as 1234 Valley Street. Taking the time to make sure the address on your website matches the address on your listings will present consistent, accurate information for search engines to index.