What is Search Engine Optimization?

Search engine optimization or SEO is the process of improving the visibility of a website through organic search engine results. This goal is accomplished by implementing friendly website architecture, advanced internal navigation and intricate link building.

SEO at its core is the discipline of making user-friendly & useful content understandable and easily digestible by search engines. In short, SEO is about making your storage facility website easier for search engine giants like Google to understand what your website is offering. So now that we have an idea of what SEO is, just how does SEO work?

How Does SEO Work?

When we use search engines like Google, Yahoo or Bing, we expect search engines to magically reply with a long list of links to websites that could potentially answer our questions.

Now that’s true to an extent, but have you ever stopped and wondered how exactly this magical list of links seamlessly appears after our search query?

Here’s how it works. Search engine giants like Google have what’s known as a crawler that goes into the internet to gather information. The crawler’s mission is to collect content on the World Wide Web to help its search engine build an intricate index.

This index is then fed through an algorithm to match all relevant data from your search query. Once the data matches your search query, the magic happens! A list of the most relevant information will systematically appear on the search engine result page.

So now that we have a better understanding of how SEO works, why is SEO important for storage facilities?

Why is SEO Important?

In today’s competitive market, SEO has become increasingly more important. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Search engine optimization is important for your storage facility’s website because it makes it easier for both user and search engines to understand what your website (and thus your business) is about. It’s highly advantageous if search engines understand your website. SEO is one of the primary ingredients in helping search engines understand your website.

Why’s it important to have a higher search engine ranking? It’s quite simple. Having a higher search engine ranking than your competition gives your storage facility an unparalleled advantage in the digital world.

Having this advantage over your competition can be the difference between partial occupancy and full occupancy. If you’re interested in having your storage facility ranked above your competition, we suggest and advise you to optimize your website as soon as possible.