Importance of a Responsive Website Design

Ever notice how some websites change sizes or orientations based on whether you’re viewing from a desktop computer or a smartphone? This functionality has a name – it’s called Responsive Website Design. It’ll ensure that the website’s screen-layouts, images, and other elements re-adjust themselves on a variety of devices. This mobile-friendly responsive design has also been proven to increase the amount of time visitors spend on your website. In addition to this increase, it’s also been shown to improve the overall search engine rankings.

Why Should You Invest in a Responsive Website Design?

We live in a rapidly evolving multi-screen society. Because of this, it’s important for your website to be viewable across as many devices as possible. You never know what device someone will be using to view your website. According to statistics, it’s wise to appeal to both desktop computers and smartphone users. Nowadays the number of smartphone users outnumber desktop computers. Experts speculate the gap between smartphones and desktop computers to increase as smartphones become more accessible. With the world transitioning to a more mobile-driven society. Now’s the time to make the switch. Here are some reasons why now is the time to make the switch!

3 Important Reasons to Make the Switch Over to a Responsive Website Design!

1. A responsive website design will provide an unparalleled user experience across different devices.

The number of smartphone users is higher than ever before, and as that number continues to grow, businesses must be ready to meet those unique needs. Especially since Google went on ahead and changed their search algorithm. In 2015, Google started to factor in a website’s responsive rate.

2. Responsive design speeds up your website’s loading time.

Have you ever navigated to a website and clicked away because the site was taking too long to load? You’re not the only one. There are several ways you can increase the load times, and implementing a responsive website design is one of them. Responsive websites are much faster than non-responsive websites. In short, this will mean your potential customers are less likely to give up on you.

3. Responsive websites are great for search engine optimization.

Did you know that Google rewards responsive websites with better search engine rankings? If you’re concerned about your website’s SEO, then having a responsive website is critical. In 2012, a Google executive stated that their search engine favored responsive sites over non-responsive sites. Why? The reason behind this favoritism is because it’s a lot easier for Google to work with a responsive website than with a non-responsive website.