The First Page of Google is Highly Important! Before we jump into the importance of ranking on Google’s first page, let’s take a moment and define Google. For starters, Google is the leading search engine in providing end-users with relevant information. This includes specific websites and pictures that pertain to your search topic. One of Google’s amazing attributes is the ability to instantaneously shuffle and organize through the World Wide Web. In doing so, it provides us with the best results in a matter of seconds. Google is able to perform such feats with the help of what’s known as a Web Crawler. The web crawlers’ primary objective is to narrow down the search results for us, end-users. So if we were to enter “Storage Facility” on Google’s search bar, Google’s web crawler will narrow down the search results to show the most relevant and authoritative storage website. Woah! Amazing, right? You’re probably wondering that’s cool and all, but why is this important? What are some of the benefits of being ranked on Google’s first page? Why are businesses so adamant about getting on the front page? And how can my business get on the front page? Let’s find out!
Why Businesses Aim for the First Page of Google
Google, in most respects, can be viewed as the center of the internet. We don’t just trust Google’s search results; we rely on them to help us finalize decisions throughout the day and in our lives. It’s almost freighting just how much power and influence Google has, so it’s to no surprise why many major corporations and even small businesses take aim to place themselves on the first page. The first Search Engine Result Page (SERP) is where businesses strive to achieve. According to expert studies, approximately 90% of people never search beyond the first page of Google. The first 10 positions in the search engine result page receive approximately 94% of all clicks. This means that even if you claim a position on the second page of Google it’s already a losing battle. What’s even worst is that if your website is beyond the second page, the website is essentially non-existent. Do you see the importance of ranking on the first page of Google? We’re talking about approximately 94% of all clicks!
The first page of Google is like the holy grail of business success but why is that? Well, the reason is simple. Most people don’t bother going past the first page when they’re searching for something on Google. When was the last time you searched for something and went to the second page of results before clicking on a few sites first? Let’s be honest, we’re a living example of the 94%.
What Benefits are associated with the First Page of Google
Brand loyalty; we’ve either heard it somewhere or know a bit about the term. Frankly speaking, the term speaks for itself. Brand loyalty as the term suggests is this attachment towards a brand or in this case an entity. One of the most important benefits of being on the first page of Google is the “trust” factor that your business earns. Trust is a powerful emotion. With the majority of the world putting their trust into Google, I and perhaps even you included, we can only imagine just how compelling Google’s first page recommendations is going to mean. Being on the first page of Google is like telling people that you have Google’s approval. So if people trust Google and Google approves your business, we can conclude that people will most likely trust your storage facility as well.
It’s important to understand that the trust that people have for the first page results is more about Google than it is about your storage facility. Despite this fact, there are many benefits that your business can gain from it such as an increase in online visibility, an increase in website traffic, and much more.
How can my Business appear on the First Page of Google
Search Engine Optimization or SEO for short has become an increasingly popular term in the digital era. As the term suggests, search engine optimizing is when your website tailors towards the search engines. More specifically, it’s geared towards the web crawlers. The end-goal of search engine optimization is to position your website to a higher ranking on Google’s search results. Obtaining a spot on the first page of Google is a long and difficult process. In addition to optimizing your site, you’re also competing with millions of other websites as well. Learn the importance of Search Engine Optimization and start climbing the ranks on Google today!
Search engine optimization isn’t the only method of climbing the search rankings. Google Adwords is an alternative method of achieving the first page placements. So what is Google Adwords? Adwords is a paid advertising service that enables businesses with the power to list on the first page for a price. Although Adwords can help list your business on Google’s first page, it can be extremely costly. With that said, the cost of the ad depends heavily on the competition. In other words, the cost to maintain the spot can range anywhere from $1 dollar to $10 per website click. You can potentially spend hundreds to thousands of dollars in a matter of minutes.